I've been to the cinema twice in the last couple of days.
On Friday night I went to see Hancock in Kilkenny, while last night I went to see Wanted in Carlow.
Both evenings people came into the cinema several minutes after the film had started. I'm not talking about the adverts or trailers, but the actual film itself.
They wander in then spend several minutes standing around trying to find somewhere to sit and talking as well.
End result being that your film viewing is disrupted.