French cinema chain Gaumont has a very slick and clever advertising campaign running at the moment. The “story” that unfolds over the course of the ad is self-explanatory, but it is the masterful combining of the on screen imagery with the carefully chosen snippets from well known films that makes it work so well. Gaumont’s […]
Transactional emails and marketing emails are a part of my daily life. I get emails from companies I buy things from. Sometimes they’re simply an acknowledgement of my purchase, but others times they’re also giving me a “heads up” in case my account has been compromised. Apple, for example, does this when you download something […]
Some adverts are simply beautiful. This is one of those adverts, and no, you don’t need to speak Polish to understand it: Enjoy! Related Posts:Embedding Youtube Videos With Captions Turned OnHonest AdvertisingCreme Egg MadnessSalesOnline.ie – Worst HTML Coding Of The WeekEva Green – Midnight Poison
The Irish Defence Forces are currently running a recruitment campaign. What’s different about it is that its focus is on women. They aren’t just an afterthought or merely included, they’re THE focus of the online campaign video: The Irish Defence Forces aren’t “huge” and unlike some countries our defence budget couldn’t be described as […]
Ever wanted to go to Australia? After watching the new Qantas safety video you might want to: Yes, this is a safety video, but it’s also a very good advert for Australia. Nicely done – it sure beats the boring safety videos some airlines seem to love! Related Posts:My Sister Gets A Shout Out On […]
When I first started attending conferences I used to pickup a lot of marketing “tat” from the various vendors exhibiting. Over time you realise that you really don’t need to have most of this junk in your life. I really don’t need 20 backpacks, 15 water bottles, 500 pens or 100 notebooks. So these days […]
Today might be St Patrick’s Day, but yesterday was “ME Day” I’ve always liked the .me domain name. It just makes sense! So yesterday afternoon I attended their “bash” across the street from the Austin Convention Centre and the Hilton in downtown Austin. The event, which was sponsored by Domain.com, was part of the #SXSW […]
While I can appreciate that understanding the subtleties of intellectual property law is challenging, getting the basics right isn’t that hard. If I produce “work” it is mine. I hold the copyright to it unless I publish it under some form of license that allows sharing – that could be a CC license or a […]
Spotted earlier today outside the Halfords in Carlow: Dear Halfords, While I’m sure your pricing is competitive, Carlow is a town in Ireland. Ireland is not part of the UK and hasn’t been for quite some time. On a more serious note. If you’re doing business internationally you need to be aware of cultural and […]
Knowing your market, choosing who you should invest your marketing dollars (or Euros) in targetting makes sense. In the case of Radix Registry I have to admit that I am impressed. Last week I was in New Orleans for Parallels Summit, which is all about hosting, hosting automation and related services. (Yeah, it’s kind of […]
