French cinema chain Gaumont has a very slick and clever advertising campaign running at the moment. The "story" that unfolds over the course of the ad is self-explanatory, but it is the masterful combining of the on screen imagery with the carefully chosen snippets from well known films that makes it work so well. The film was shot by French director Xavier Giannoli and is … [Read more...] about French Cinema Chain Uses Clever Editing in Advertising
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Even Big Companies Screw Up Emails
Transactional emails and marketing emails are a part of my daily life. I get emails from companies I buy things from. Sometimes they're simply an acknowledgement of my purchase, but others times they're also giving me a "heads up" in case my account has been compromised. Apple, for example, does this when you download something from a "new" device. Unfortunately somebody … [Read more...] about Even Big Companies Screw Up Emails
Simply Lovely Polish Advert
Some adverts are simply beautiful. This is one of those adverts, and no, you don't need to speak Polish to understand it: https://youtu.be/tU5Rnd-HM6A Enjoy! … [Read more...] about Simply Lovely Polish Advert
Irish Defence Forces 2016 Recruitment Campaign Focusses On Women
The Irish Defence Forces are currently running a recruitment campaign. What's different about it is that its focus is on women. They aren't just an afterthought or merely included, they're THE focus of the online campaign video: https://youtu.be/CTZr0G69WHk The Irish Defence Forces aren't "huge" and unlike some countries our defence budget couldn't be described … [Read more...] about Irish Defence Forces 2016 Recruitment Campaign Focusses On Women
Qantas’ New Safety Video Is An Amazing Ad For Australia
Ever wanted to go to Australia? After watching the new Qantas safety video you might want to: https://youtu.be/44MdMGWqHB4 Yes, this is a safety video, but it's also a very good advert for Australia. Nicely done - it sure beats the boring safety videos some airlines seem to love! … [Read more...] about Qantas’ New Safety Video Is An Amazing Ad For Australia