You don't need to speak French to understand the message behind this advert from the French health authorities: The key message in the French campaign is, roughly translated, that which each vaccination we're all getting back to normal life. "A chaque vaccination c'est la vie qui reprend" and the other part of it is the simple message: "Tous vaccinés, tous … [Read more...] about French Vaccination Advert
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French Cinema Chain Uses Clever Editing in Advertising
French cinema chain Gaumont has a very slick and clever advertising campaign running at the moment. The "story" that unfolds over the course of the ad is self-explanatory, but it is the masterful combining of the on screen imagery with the carefully chosen snippets from well known films that makes it work so well. The film was shot by French director Xavier Giannoli and is … [Read more...] about French Cinema Chain Uses Clever Editing in Advertising
Even Big Companies Screw Up Emails
Transactional emails and marketing emails are a part of my daily life. I get emails from companies I buy things from. Sometimes they're simply an acknowledgement of my purchase, but others times they're also giving me a "heads up" in case my account has been compromised. Apple, for example, does this when you download something from a "new" device. Unfortunately somebody … [Read more...] about Even Big Companies Screw Up Emails
Simply Lovely Polish Advert
Some adverts are simply beautiful. This is one of those adverts, and no, you don't need to speak Polish to understand it: https://youtu.be/tU5Rnd-HM6A Enjoy! … [Read more...] about Simply Lovely Polish Advert
Irish Defence Forces 2016 Recruitment Campaign Focusses On Women
The Irish Defence Forces are currently running a recruitment campaign. What's different about it is that its focus is on women. They aren't just an afterthought or merely included, they're THE focus of the online campaign video: https://youtu.be/CTZr0G69WHk The Irish Defence Forces aren't "huge" and unlike some countries our defence budget couldn't be described … [Read more...] about Irish Defence Forces 2016 Recruitment Campaign Focusses On Women