Michele Neylon :: Pensieri

Technology, Marketing, Domains, Thoughts

marketing

French Cinema Chain Uses Clever Editing in Advertising

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French cinema chain Gaumont has a very slick and clever advertising campaign running at the moment. The "story" that unfolds over the course of the ad is self-explanatory, but it is the masterful combining of the on screen imagery with the carefully chosen snippets from well known films that makes it work so well. https://youtu.be/5qo1sPGjX34 Gaumont's 2018 advertising … [Read more...] about French Cinema Chain Uses Clever Editing in Advertising

Even Big Companies Screw Up Emails

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Transactional emails and marketing emails are a part of my daily life. I get emails from companies I buy things from. Sometimes they're simply an acknowledgement of my purchase, but others times they're also giving me a "heads up" in case my account has been compromised. Apple, for example, does this when you download something from a "new" device. Unfortunately somebody … [Read more...] about Even Big Companies Screw Up Emails

Irish Defence Forces 2016 Recruitment Campaign Focusses On Women

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The Irish Defence Forces are currently running a recruitment campaign. What's different about it is that its focus is on women. They aren't just an afterthought or merely included, they're THE focus of the online campaign video: https://youtu.be/CTZr0G69WHk   The Irish Defence Forces aren't "huge" and unlike some countries our defence budget couldn't be described … [Read more...] about Irish Defence Forces 2016 Recruitment Campaign Focusses On Women