French telecoms provider Orange is a sponsor of French football, so them pushing an ad related to their sponsorship is to be expected. They’re not spending all that money just for fun.
But watch the ad all the way through, as it has an interesting twist. The video’s title roughly translates to “the crazy actions of the French team we all forgot about”:
This week the FIFA Women’s World Cup is being played across venues in Australia and New Zealand. Sadly while there is some attention being paid to the tournament there isn’t anything close to the level of visibility that the men’s sport would get.
There is a ridiculous gap between how women’s sports are funded and perceived versus their male equivalents. If any society expects there to be truly diverse then funding and supports for women’s sports and other activities should be made available as readily as governments and others are to fund men’s sports.