Spotted earlier today outside the Halfords in Carlow: Dear Halfords, While I'm sure your pricing is competitive, Carlow is a town in Ireland. Ireland is not part of the UK and hasn't been for quite some time. On a more serious note. If you're doing business internationally you need to be aware of cultural and political sensitivities. In the case of Halfords being … [Read more...] about Halfords’ Marketing Is A Tad Clueless
marketing
Marketing Done Right – Hats Off To Radix Registry
Knowing your market, choosing who you should invest your marketing dollars (or Euros) in targetting makes sense. In the case of Radix Registry I have to admit that I am impressed. Last week I was in New Orleans for Parallels Summit, which is all about hosting, hosting automation and related services. (Yeah, it's kind of like "the" industry event for someone like … [Read more...] about Marketing Done Right – Hats Off To Radix Registry
Jabbing
I'll be reading Gary Vee's new book over the next few days. I ordered it months ago so I've been looking forward to it .. … [Read more...] about Jabbing
Pay For Your Drink With a Kiss
Milan's bar scene is famous for its "aperitivi" ie. evening drinks. One wine bar, Wineria, is trying a slightly different tack with its marketing - pay with a kiss. Video below sort of explains it in action: http://youtu.be/lddRUD-dncg Full story (in Italian) … [Read more...] about Pay For Your Drink With a Kiss
Campbells Retro packaging
I'm not sure what Campbell's are up to, but you can currently get some of their products in very retro style packaging. Spotted at my local Dunnes Stores. … [Read more...] about Campbells Retro packaging