The Irish Defence Forces are currently running a recruitment campaign. What's different about it is that its focus is on women. They aren't just an afterthought or merely included, they're THE focus of the online campaign video: https://youtu.be/CTZr0G69WHk The Irish Defence Forces aren't "huge" and unlike some countries our defence budget couldn't be described … [Read more...] about Irish Defence Forces 2016 Recruitment Campaign Focusses On Women
marketing
Qantas’ New Safety Video Is An Amazing Ad For Australia
Ever wanted to go to Australia? After watching the new Qantas safety video you might want to: https://youtu.be/44MdMGWqHB4 Yes, this is a safety video, but it's also a very good advert for Australia. Nicely done - it sure beats the boring safety videos some airlines seem to love! … [Read more...] about Qantas’ New Safety Video Is An Amazing Ad For Australia
A Very Practical Marketing Gizmo
When I first started attending conferences I used to pickup a lot of marketing "tat" from the various vendors exhibiting. Over time you realise that you really don't need to have most of this junk in your life. I really don't need 20 backpacks, 15 water bottles, 500 pens or 100 notebooks. So these days if I do bother bringing back any of the "freebies' I restrict it to things … [Read more...] about A Very Practical Marketing Gizmo
#MEDay Hero
Today might be St Patrick's Day, but yesterday was "ME Day" I've always liked the .me domain name. It just makes sense! So yesterday afternoon I attended their "bash" across the street from the Austin Convention Centre and the Hilton in downtown Austin. The event, which was sponsored by Domain.com, was part of the #SXSW 2015 crazy The guys at .me were doing some fun … [Read more...] about #MEDay Hero
Copyright Cluelessness At Its Worst
While I can appreciate that understanding the subtleties of intellectual property law is challenging, getting the basics right isn't that hard. If I produce "work" it is mine. I hold the copyright to it unless I publish it under some form of license that allows sharing - that could be a CC license or a simple "go ahead and (ab)use this content". There is no issue with … [Read more...] about Copyright Cluelessness At Its Worst