I hate spammers. Anyone who resorts to spamming obviously doesn't have enough skill to market successfully using acceptable methods.It's that simple.
Yesterday afternoon I was spammed by Kantar Media - seemingly because I was "nominated for an award" (We were shortlisted for several and won one, but since spammers are incredibly lazy this lack of attention to detail is probably to be expected)
The email was pretty terrible:
I happened to be at the Social Media Awards last month and noticed you were nominated for an award.
We Kantar Media sponsored one of the categories as a media monitoring and evaluation provider I thought you might be interested in the services we have to offer - Social, Internet, Press and Broadcast Media Monitoring and Evaluation.
I have attached some product sheets for you to review along with a link to our Social Monitoring demo - below.
We run free trials of our offline services and webinars of the social media which you might like to avail of.
Please let me know if this is of interest.
Why on earth would anyone who was nominated for a social media award want to pay these clowns for their services?
The attachment, which was a PDF, weighed in at close to 8 megs! If I'd been out of the country ie. on data roaming, then it would have cost me a fortune to download this junk.
So I replied:
So you think it's "ok" to send me a 7 meg PDF unsolicited?
You'd think that my reply would either get no response or a brief apology..
Good Morning Michele,
Apologies for the unsolicited e-mail. I have never had a complaint
before though I have taken your feedback on board and immediately
shortened it significantly.
I appreciate you probably wish for me not to contact you again, however
if you managed to open the attachment and any of our services would be
of interest to you or your clients please feel free to contact me.
Seriously? Are these people for real?
So you spam me. I complain. You then screw up the apology completely and still try to flog me your snake oil?
You then state that you're going to "shorten" your spam to better target your victims?
And people wonder why social media gurus get a bad rep ..