• Skip to main content
  • Skip to primary sidebar
  • Skip to footer

Michele Neylon :: Pensieri

Technology, Marketing, Domains, Thoughts

Tongue In Cheek Marketing

May 1, 2013 by Michele Neylon 2 Comments

James and I throw ideas backwards and forwards a lot. Generally speaking, however, he knows what I'll like and what I'll hate.
This week he came up with a couple of very nice images for two very different things.

One is for a talk I'm giving at a conference later this month. I'll be talking about domain names and how choosing the right one is important and, hopefully, how to avoid some of the common pitfalls and issues.

I'd posted on Facebook and Twitter the other day:

Every time you register a hyphenated domain a puppy dies

— Michele Neylon (@mneylon) April 28, 2013

Which got some interesting reactions (slightly more on Facebook than Twitter .. )

So my talk in Croatia is now carrying the title:

Every time you register a domain name with a hyphen a puppy dies

And we've also just launched a promotion on .xxx domain names ..

Now how on earth can you market a domain name extension that's essentially for the adult industry? It's far from easy.

Apart from anything else we're not really going to be attracting a lot of porn clients.. well we might, but we wouldn't want to upset our "normal" ones ..

So we've always had a bit of a challenge with it, but there's no reason we can't have a bit of fun with it at the same time ..

So here's what James came up with:

SaveBig-on-xxx-domains

Love it? Hate it?

Related Posts:

  • Finding Fun Irish Christmas CardsFinding Fun Irish Christmas Cards
  • Photo MemoriesPhoto Memories
  • Salad, Flowers, Herbs and LED LightsSalad, Flowers, Herbs and LED Lights
  • Planning to be Evil?Planning to be Evil?
  • Things to do on Valentine's Day if You're Single (the 2018 Edition)Things to do on Valentine's Day if You're Single…
  • Giving to Charity Without Effort via AmazonGiving to Charity Without Effort via Amazon

Filed Under: humour, marketing, social media Tagged With: Croatia, Domain name, facebook, linkedin, Online Communities, Pinterest, Social network, Top-level domain, twitter

Michele is founder and CEO of Irish hosting provider and domain name registrar Blacknight. Read More…

Previous Post: « Posterous Dies – Posts Imported
Next Post: Nexus 7 Giveaway »

Reader Interactions

Comments

  1. joe says

    May 2, 2013 at 8:30 am

    Why are hypens so bad in your oponion?

  2. Michele Neylon says

    May 2, 2013 at 8:35 am

    How do you spell an email address quickly with hyphens?
    Why would you use a hyphen?
    If you’re a German or Dutch speaker it’s quite normal to use hyphens, but for English speakers they aren’t natural
    The other thing is that in far too many cases people register hyphenated domains when non-hyphenated versions are available
    In any case the talk isn’t just about hyphens.. it’s about good and bad choices related to domains in general

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Notify me of followup comments via e-mail. You can also subscribe without commenting.

Primary Sidebar

dotblog founder

Most Recent Posts

Adjusting the Coffee Grind

Free Speech & Tech

Which Cookbooks?

How Many Books Should I Read?

Some Goals and Promises to Myself

Archives

  • Instagram
  • Twitter

Pages

  • About Me
  • About This Site
  • Archives
  • Comments Policy
  • Contact Me
  • Privacy

Footer

Site hosted in Ireland by Blacknight - Content copyright Michele Neylon

Copyright © 2021 · Magazine Pro on Genesis Framework · WordPress · Log in