Tongue In Cheek Marketing

James and I throw ideas backwards and forwards a lot. Generally speaking, however, he knows what I’ll like and what I’ll hate.
This week he came up with a couple of very nice images for two very different things.

One is for a talk I’m giving at a conference later this month. I’ll be talking about domain names and how choosing the right one is important and, hopefully, how to avoid some of the common pitfalls and issues.

I’d posted on Facebook and Twitter the other day:

Which got some interesting reactions (slightly more on Facebook than Twitter .. )

So my talk in Croatia is now carrying the title:

And we’ve also just launched a promotion on .xxx domain names ..

Now how on earth can you market a domain name extension that’s essentially for the adult industry? It’s far from easy.

Apart from anything else we’re not really going to be attracting a lot of porn clients.. well we might, but we wouldn’t want to upset our “normal” ones ..

So we’ve always had a bit of a challenge with it, but there’s no reason we can’t have a bit of fun with it at the same time ..

So here’s what James came up with:

Love it? Hate it?

By Michele Neylon

Michele is founder and CEO of Irish hosting provider and domain name registrar Blacknight.

2 comments

  1. How do you spell an email address quickly with hyphens?
    Why would you use a hyphen?
    If you’re a German or Dutch speaker it’s quite normal to use hyphens, but for English speakers they aren’t natural
    The other thing is that in far too many cases people register hyphenated domains when non-hyphenated versions are available
    In any case the talk isn’t just about hyphens.. it’s about good and bad choices related to domains in general

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