If you want to tell me why I’m getting an email (newsletter) that’s fine. It’s actually quite helpful, as I could easily forget how I ended up subscribing myself to a list or if I ordered from somewhere…
However putting this kind of text in your email footer is one sure fire way of getting me to list you as a spammer:
DISCLAIMER: This message is not “SPAM” because it contains our identification and unsubscribe instructions. This message was offered to you for one of the following reasons: your email address has been selected from a database that you have subscribed, your email address was made public by you; you have requested to receive the offer; you are a partner of our company; your email address is in our database as a result of previous correspondence.
There are so many things wrong with that disclaimer that it’s almost impossible to know where to begin.
The ones I “love” are:
“it contains our identification and unsubscribe instructions”
Um .. ok… so? That doesn’t mean anything at all…
The one though that really gets me is the “your email address was made public by you”
That is both hilarious and scary
(And just in case you’re wondering – I got two copies of the same spam to two addresses that aren’t published anywhere .. )
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