Over the past couple of months I seem to be getting more unsolicited emails from companies. I also seem to be getting more badly targetted LiinkedIn "invites". An "invite" is a real misnomer. They're much much closer to being spam than anything else. Today's little "gem" is a great example of how NOT to connect with me on LinkedIn: So much wrong with this. So let's … [Read more...] about Lazy Bad Marketing on Steroids
https://youtu.be/FFrag8ll85w The famous scene from Jerry Maguire with Tom Cruise and Cuba Gooding Jr always brings a smile to my face. I'm not as focussed on making money as Cuba Gooding Jr's character in Jerry Maguire, but I don't work for free or do things that benefit others unilaterally. I've been blogging and running websites for years. Over the years there's been … [Read more...] about Show Me the Money!!
When I first started attending conferences I used to pickup a lot of marketing "tat" from the various vendors exhibiting. Over time you realise that you really don't need to have most of this junk in your life. I really don't need 20 backpacks, 15 water bottles, 500 pens or 100 notebooks. So these days if I do bother bringing back any of the "freebies' I restrict it to things … [Read more...] about A Very Practical Marketing Gizmo
While I can appreciate that understanding the subtleties of intellectual property law is challenging, getting the basics right isn't that hard. If I produce "work" it is mine. I hold the copyright to it unless I publish it under some form of license that allows sharing - that could be a CC license or a simple "go ahead and (ab)use this content". There is no issue with … [Read more...] about Copyright Cluelessness At Its Worst
Every single day I get stupid, badly worded emails from people asking me to swap links with them. They're usually badly worded and totally irrelevant to the site they're targetting (I've got more than a few .. ) However other companies do things that are probably marginally more expensive than sending an untargeted email but a hell of a lot more effective. They manage to … [Read more...] about Clever Marketing Doesn’t Have To Cost A Bomb