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Michele Neylon :: Pensieri

Technology, Marketing, Domains, Thoughts

Lazy Bad Marketing on Steroids

May 21, 2020 by Michele Neylon Leave a Comment

Over the past couple of months I seem to be getting more unsolicited emails from companies. I also seem to be getting more badly targetted LiinkedIn "invites". An "invite" is a real misnomer. They're much much closer to being spam than anything else.

Today's little "gem" is a great example of how NOT to connect with me on LinkedIn:

So much wrong with this.

So let's start with the really obvious. My name is NOT "Michael". You might like it to be, or maybe you can't pronounce my name properly. I don't know. What I do know is that if you're going to mine LinkedIn looking for sales leads you should at least get my name right.

Secondly I have absolutely no idea why they think that I'd want a grant like that. If they actually had done any research they'd know that we're an established company and are already an EI client. So odd and so badly done.

The other stuff that is flooding my inbox are these "offers of help". Again mostly really badly targetted. We aren't in retail. Never have been. So most of these emails are of zero interest or value. I'd just delete a lot of them, but what caught my eye in a recent one was their "rationale" for spamming me:

First off my email address isn't publicly available on LinkedIn. You'd need to be a connection to access it, though it doesn't take a genius to work out what it is.

But the bit that really annoys me is the GDPR reference. The "legitimate interest" clause DOES NOT exist so that you can spam people.

Then there's the third and possibly most annoying type of emails that I am being swamped with.

More often than not they're trying to sell you something or get something from you. That in of itself could be okay, but what's really annoying is that a lot of the senders have automated the emails AND the followups. So you get a lot of these emails reminding you about the email you've already ignored.

Now is not the time. Seriously.

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Filed Under: rant Tagged With: Business, marketing, spam

Michele is founder and CEO of Irish hosting provider and domain name registrar Blacknight. Read More…

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