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Michele Neylon :: Pensieri

Michele Neylon :: Pensieri

Technology, Marketing, Domains, Thoughts

Before You Hit Send

March 30, 2009 by Michele Neylon 1 Comment

I send and receive a lot of email (I’ve mentioned this more than once in the past).

In order for an email to catch my attention it needs to be engaging at some level. It doesn’t need to be an artistic masterpiece, but something clear and engaging.

Yet again today I got an email which was the exact opposite of this…

To start with the subject line was a disaster. Starting the subject line with a colon looks odd and when you couple that with a total disregard for proper capitalisation it springs out at me for all the wrong reasons.

What about the content?

Weird coloured text doesn’t add anything.

As for the content… a totally uninspiring mish-mash of buzzwords that doesn’t even read like coherent English.

Now if they’d actually taken  few minutes to read over the email before they hit send then maybe they’d have realise the error of their ways…

Well maybe they wouldn’t have …

If you’re going to send out a mass email check before you send it.

I’m an individual – maybe you can’t do a proper personalised email to ME, but sending to “colleagues” is just silly. If you want me to feel like a number, then you’ve won. Thanks. You’ve just made my Monday!

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Filed Under: marketing, rant Tagged With: email, english, marketing

Michele is founder and CEO of Irish hosting provider and domain name registrar Blacknight. Read More…

Reader Interactions

Comments

  1. Mark says

    March 31, 2009 at 12:15 am

    Sorry!

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