Every single day I get stupid, badly worded emails from people asking me to swap links with them. They're usually badly worded and totally irrelevant to the site they're targetting (I've got more than a few .. ) However other companies do things that are probably marginally more expensive than sending an untargeted email but a hell of a lot more effective. They manage to … [Read more...] about Clever Marketing Doesn’t Have To Cost A Bomb
marketing
Via.me shiny!
This just in - seems like it's a bonanza week for shiny objects! … [Read more...] about Via.me shiny!
Saying Thanks Is Good!
A simple "thanks" can go a long way to making an online interaction that little bit smoother. I've started posting the odd review of various venues on TripAdvisor and one of the things that's really fascinated and impressed me is their emails. Every time you post a review you get a nice little "thank you" email. It's not complicated. It's not tacky, but, to me at … [Read more...] about Saying Thanks Is Good!
The Bigger Game Amnesty International
Very clever. … [Read more...] about The Bigger Game Amnesty International
Marketing Gone Wrong – The Titanic
This year mark's the 100th anniversary of the sinking of the Titanic. A lot of people died when it sank A lot of them were Irish. A lot of them were poor. A lot of them were en route from Ireland to the "New World" to start over. So any "celebration" or other ceremony surrounding the Titanic needs to handled very tactfully. Tayto obviously didn't get that … [Read more...] about Marketing Gone Wrong – The Titanic