Marketers just love knowing what we all spend our money on, so that they can formulate better ways of getting us to part with our cash. Some people find this disturbing. Personally I don't really mind. My buying patterns have always been a bit odd anyway, though I'm unlikely to to end up on any watchlists:
XKCD - sheer genius! Pity that there aren't that many (if any) ebay sellers willing to ship to Ireland for free...
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