We advertise a bit on Facebook. We don't spend massive amount of money on it, so I was interested to get a survey from them on our experiences with their advertising platform. But what really captured my attention was the simple, yet very effective, choice of wording on the "thank you" screen when I completed the survey: Nicely done Facebook, very nicely done. … [Read more...] about Simple Yet Effective Choice of Words
Guinness Think We’re All Dumb?
Corporate Facebook pages and Twitter accounts can be interesting to follow. Some of them share useful information, others keep you up to date on various promotions and news. But some are almost offensive in the way they interact with the public Guinness Ireland's Facebook page, for example, posted this update before the weekend: Yes, it is a pint of Guinness, or if … [Read more...] about Guinness Think We’re All Dumb?
Sponsoring Irish Internet Awards Compared
We get hit up for sponsorship all the time. So I generally know how much all the awards events are charging (before they do any discounts) So who is the most expensive? Of the three annual awards that we know of (Eircom Spiders, IIA Net Visionary and Irish Web Awards) the single most expensive award is currently the Eircom Spiders (formerly known as the Golden … [Read more...] about Sponsoring Irish Internet Awards Compared
Tongue In Cheek Marketing
James and I throw ideas backwards and forwards a lot. Generally speaking, however, he knows what I'll like and what I'll hate. This week he came up with a couple of very nice images for two very different things. One is for a talk I'm giving at a conference later this month. I'll be talking about domain names and how choosing the right one is important and, hopefully, how … [Read more...] about Tongue In Cheek Marketing
Which iPad Apps For My Mother?
I've given my mother my old iPad (wifi model) as I got myself an iPad mini. So far it's got Flipboard, Facebook and a couple of other apps on it, but I really don't know what else I should install for her. What would you recommend? … [Read more...] about Which iPad Apps For My Mother?