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Michele Neylon :: Pensieri

Michele Neylon :: Pensieri

Technology, Marketing, Domains, Thoughts

How Not To Get A Favourable Mention On A Blog

May 15, 2008 by Michele Neylon 4 Comments

Anyone who randomly sends forwards me .doc press releases without even making an effort to personalise the email stands zero chance of getting a favourable mention from me ever.

It’s not terribly hard to use some mailing software to send out press releases.

Why do people presume that everyone uses Word?

How hard would it be to actually address an email to me personally? Is that too much of a challenge?

It’s not terribly hard to send email – thousands of spammers manage it, don’t they?

So why on earth can’t someone send a press release properly?

And since Donncha has already “named and shamed”, I will too.

Ifoods.tv – you really need to get a clue.

It’s not a matter of web2.0 vs web 1.0 or anything like that. It’s simply a matter of using, as we say in Cork, a bit of “cop on”.

You may have been nominated for an award, but it obviously wasn’t in marketing or email usage based on the rubbish you sent me today and the way you sent it.

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Filed Under: marketing, Spam Filtering Tagged With: marketing, pr, promotion, spam

Michele is founder and CEO of Irish hosting provider and domain name registrar Blacknight. Read More…

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