Even Big Companies Screw Up Emails

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Transactional emails and marketing emails are a part of my daily life. I get emails from companies I buy things from. Sometimes they're simply an acknowledgement of my purchase, but others times they're also giving me a "heads up" in case my account has been compromised.

Apple, for example, does this when you download something from a "new" device.

Unfortunately somebody or something went a little wrong on their end so I got the below email:

Instead of it printing out the name of the item I downloaded all I got was the rather unhelpful "itemName" variable.

Well it was me that downloaded the item and I got the email less than 5 minutes after I completed the download, so no harm done.

But it does show that even really big companies can screw up their emails!

 

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4 Responses to Even Big Companies Screw Up Emails

  1. Terry May 25, 2018 at 12:45 pm #

    Why is there nowhere to unsubscribe in your newsletter or on your website?

  2. Michele Neylon May 25, 2018 at 12:46 pm #

    Terry

    Which newsletter are you referring to?

    Regards

    Michele

  3. Terry May 25, 2018 at 1:18 pm #

    The company is blacknight. All of the emails from them are noreply, including the one you just sent so i have to answer through this forum? Can you not just send me an email i can respond to?

  4. Michele Neylon May 25, 2018 at 1:25 pm #

    Terry

    Ah ok.
    If you have an active account with Blacknight you’d have got that email this morning. It’s not a newsletter and you’re not on a “list”.
    If you email gdpr@blacknight.com the team can remove any data we hold on you.
    As for why it was sent from donotreply@ – that was a choice to address the issues with bounces, out of office replies etc., that would have flooded whatever mailbox or helpdesk queue we used.

    Thanks for your feedback

    Michele

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