James and I throw ideas backwards and forwards a lot. Generally speaking, however, he knows what I'll like and what I'll hate. This week he came up with a couple of very nice images for two very different things. One is for a talk I'm giving at a conference later this month. I'll be talking about domain names and how choosing the right one is important and, hopefully, how … [Read more...] about Tongue In Cheek Marketing
marketing
.co chopsticks
The guys from .co gave me some chopsticks, which was appropriate since we were in China … [Read more...] about .co chopsticks
Clever Marketing Doesn’t Have To Cost A Bomb
Every single day I get stupid, badly worded emails from people asking me to swap links with them. They're usually badly worded and totally irrelevant to the site they're targetting (I've got more than a few .. ) However other companies do things that are probably marginally more expensive than sending an untargeted email but a hell of a lot more effective. They manage to … [Read more...] about Clever Marketing Doesn’t Have To Cost A Bomb
Your Press Release Sucks
For a number of reasons I get sent quite a few press releases. Most, but not all, of them are technology related. Unfortunately a LOT of PR agencies assume that recipients of their press releases actually care. I suspect most don't. Unless you're a really popular brand with a zealous following (think Apple) I suspect your press release is not going to be … [Read more...] about Your Press Release Sucks
Saying Thanks Is Good!
A simple "thanks" can go a long way to making an online interaction that little bit smoother. I've started posting the odd review of various venues on TripAdvisor and one of the things that's really fascinated and impressed me is their emails. Every time you post a review you get a nice little "thank you" email. It's not complicated. It's not tacky, but, to me at … [Read more...] about Saying Thanks Is Good!