This advert from Tesco is upsetting some people. Watch if yourself and make up your mind. Maybe some people are upset easily or don't like Christmas adverts in November ... .. … [Read more...] about Tesco’s “Controversial” Christmas 2021 Advert
marketing
Helmets Make Sense
This advert from the Danish road safety authority is masterful. Unlike the doom and gloom ads we get this one uses humour and is also just plain excellent: Very nicely done! … [Read more...] about Helmets Make Sense
French Vaccination Advert
You don't need to speak French to understand the message behind this advert from the French health authorities: The key message in the French campaign is, roughly translated, that which each vaccination we're all getting back to normal life. "A chaque vaccination c'est la vie qui reprend" and the other part of it is the simple message: "Tous vaccinés, tous … [Read more...] about French Vaccination Advert
French Cinema Chain Uses Clever Editing in Advertising
French cinema chain Gaumont has a very slick and clever advertising campaign running at the moment. The "story" that unfolds over the course of the ad is self-explanatory, but it is the masterful combining of the on screen imagery with the carefully chosen snippets from well known films that makes it work so well. The film was shot by French director Xavier Giannoli and is … [Read more...] about French Cinema Chain Uses Clever Editing in Advertising
Even Big Companies Screw Up Emails
Transactional emails and marketing emails are a part of my daily life. I get emails from companies I buy things from. Sometimes they're simply an acknowledgement of my purchase, but others times they're also giving me a "heads up" in case my account has been compromised. Apple, for example, does this when you download something from a "new" device. Unfortunately somebody … [Read more...] about Even Big Companies Screw Up Emails