Apple’s 1984 Ridley Scott Advert

I’m currently reading the Steve Jobs biography. I wanted the “dead tree” version, so I had to wait for it to arrive, so I’m probably a bit behind compared to other people.

I don’t remember the launch of the Macintosh, but I do remember the Apple stand at an exhibition in Cork around the same time. I have vague recollections of a video they were playing about IBM vs Apple, so it must have been roughly around the same period, though I could be completely wrong!

The imagery in the Ridley Scott directed advert from 1984 is very strong, though any version of the video I’ve found is pretty grainy.

Here it is:

[youtube]HhsWzJo2sN4[/youtube]

Related articles

• Hello Steve, greetings from 1984. (ideasondemand.wordpress.com)
• The story behind Apple’s 1984 ad (lowendmac.com)
• Jobs’ 1984 Mac vision lured English filmmaker to American advertising (arstechnica.com)
• Apple’s most popular ad online isn’t “Think Different” or “1984” (tuaw.com)