Net Awards Wars?

I mentioned recently that the Netvisionaries had been launched officially.
It transpires that the Golden Spiders intend to run their “awards” on the same evening.
Although I would like to think that the Irish ‘net industry is vibrant I would be either naive or foolish to think that you could run two award ceremonies on the same night.
Then again the Golden Spiders aren’t exactly in the same league as the IIA awards.
Whereas the IIA awards are open, transparent and democratic you would have to be forgiven for thinking that the Golden Spiders were some kind of dinosaur that the great freeze forgot.
I already posted last year on the merits, or lack thereof, associated with some of these awards.
However, whether they hold any merit or not, how can they possibly gain from running their award ceremony on the same night as the Netvisionary ones?
Take it from a pure business perspective.
Both awards rely on their sponsors to make the event viable. Last year the Golden Spiders were unable to find sponsors for all award categories until shortly before the event.
The Net Visionaries, on the other hand, had already secured sponsors for most of the categories prior to the press launch.
In terms of quality, which is quite subjective in some areas, the entrants in the two awards last year were at two different extremes of the quality spectrum.
NetVisionaries awarded innovative entrepeneurs such as Aodhan Cullen who runs Statcounter, which is probably the most popular free stat service on the web at present. The fact that it is actually Irish owned and run is probably ignored by a lot of its users, but it is and should be lauded by the Irish ‘net community.
So who stands to gain from this kind of move?