Marketing Reading List

Some books worth reading if you want to learn about marketing methods:
The Guerilla Marketing Handbook
Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers
Unleashing the Ideavirus

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By Michele Neylon

Michele is founder and CEO of Irish hosting provider and domain name registrar Blacknight.

View all of Michele Neylon's posts.

2 comments

Bernie Goldbach says:

February 16, 2006 at 10:34 am

We also like Seth Godin’s Purple Cow.
michele says:

February 16, 2006 at 11:08 am

Bernie
What does that cover?
Michele

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