If you’re going to spend money registering domains in target countries and doing targetted pay per click campaigns you should also take the time to do some basic market research. And no, I don’t mean pure figures – I mean cultural stuff.
Jonathan Brazil spotted a really silly mistake this morning:
If you go to the hassle of buying a .ie and sponsored Google links for Irish searches, don’t call it EIRE and price your products in GB£
The ad in question:
And here’s another one I found:
I can’t think of anyone IN Ireland using the term “Eire” or in what context they might even try to use it.
Seriously.
If you’re going to try selling to us then learn to speak to us in terms we understand and use.
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