Halfords’ Marketing Is A Tad Clueless

Spotted earlier today outside the Halfords in Carlow:

Dear Halfords,

While I’m sure your pricing is competitive, Carlow is a town in Ireland. Ireland is not part of the UK and hasn’t been for quite some time.

On a more serious note. If you’re doing business internationally you need to be aware of cultural and political sensitivities. In the case of Halfords being able to read a map might have helped!

By Michele Neylon

Michele is founder and CEO of Irish hosting provider and domain name registrar Blacknight.

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