Google Provides Phone Support? Adwords UK & Ireland Telephone Numbers!

I’ve been pretty vocal about Google’s complete lack of customer service in the past.
Maybe someone somewhere has started listening to people like me, or maybe the puppy has grown up a bit OR maybe they see it as a way of boosting sales….
For whatever reason(s) Google has just announced that they are making available phone support for their UK and Ireland advertisers.
According to the email I got earlier this evening:

As part of our ongoing efforts to provide you with the best service possible, we are pleased to offer you the opportunity to contact our AdWords specialists by telephone.

They then go on to detail the number, its hours etc.,
I haven’t spoken to anyone in Google’s Adwords team in sometime. The last time I spoke to them was when they cold called us a few months ago – even though we’ve been a client for sometime (about 4 years I think). The person I spoke to on that occassion was very helpful, but the couple of outstanding queries I had about various things were never really dealt with. Ah well….
So what does the introduction of telephone support mean?
Will this mean the death knell for online marketing consultants?
I somehow doubt it, as it will probably be much easier to deal with someone with whom you have an existing relationship, rather than a “number” in a call centre. It may, however, mean that Google has begun to lose some of its cockiness and may actually be ready to deal with customers on a more serious level ie. by providing them with a decent level of service, however I for one won’t be holding my breath.