I don’t hide the fact that I am impressed by some marketing techniques. I also don’t hide the fact that other marketers are really clueless.
Today’s marketing email gone wrong comes courtesy of Corgi. I bought some really nice scale cars from Corgi around Christmas and get their email newsletter regularly every Friday.
Today’s newsletter has plenty of calls to action, which is what you would expect from a marketing newsletter.
What you don’t expect is to find that the website is offline. Not only is it offline, but it’s been replaced by a generic “coming soon” page from their registrar.
Since I was feeling charitable I thought I’d ring them to let them know. Of course it’s hard to ring someone when you don’t have their phone number, but I eventually managed to find one only to be told that “everyone goes home at lunchtime”. How decidedly odd. When I send out marketing emails I try to hang around to see how effective they are. Maybe I’m odd?
So Corgi’s mailer this week was a total waste of time.
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