While I can appreciate that understanding the subtleties of intellectual property law is challenging, getting the basics right isn't that hard. If I produce "work" it is mine. I hold the copyright to it unless I publish it under some form of license that allows sharing - that could be a CC license or a simple "go ahead and (ab)use this content". There is no issue with … [Read more...] about Copyright Cluelessness At Its Worst
marketing
Halfords’ Marketing Is A Tad Clueless
Spotted earlier today outside the Halfords in Carlow: Dear Halfords, While I'm sure your pricing is competitive, Carlow is a town in Ireland. Ireland is not part of the UK and hasn't been for quite some time. On a more serious note. If you're doing business internationally you need to be aware of cultural and political sensitivities. In the case of Halfords being … [Read more...] about Halfords’ Marketing Is A Tad Clueless
Marketing Done Right – Hats Off To Radix Registry
Knowing your market, choosing who you should invest your marketing dollars (or Euros) in targetting makes sense. In the case of Radix Registry I have to admit that I am impressed. Last week I was in New Orleans for Parallels Summit, which is all about hosting, hosting automation and related services. (Yeah, it's kind of like "the" industry event for someone like … [Read more...] about Marketing Done Right – Hats Off To Radix Registry
Jabbing
I'll be reading Gary Vee's new book over the next few days. I ordered it months ago so I've been looking forward to it .. … [Read more...] about Jabbing
Pay For Your Drink With a Kiss
Milan's bar scene is famous for its "aperitivi" ie. evening drinks. One wine bar, Wineria, is trying a slightly different tack with its marketing - pay with a kiss. Video below sort of explains it in action: http://youtu.be/lddRUD-dncg Full story (in Italian) … [Read more...] about Pay For Your Drink With a Kiss