Aldi Thinks We’re Dumb



aldi-sign, originally uploaded by blacknight.

While doing some shopping in Aldi this afternoon I spotted this sign.

I know that vendors have to be careful, but do they think we’re all stupid?

By Michele Neylon

Michele is founder and CEO of Irish hosting provider and domain name registrar Blacknight.

10 comments

  1. “Oh So Natural Wholefoods Nut Mix. Ingredients 99% Shredded Chinese Newspaper, 1% Salt (Warning: May contain Nut Traces”

  2. Michele you have had IT folks ask what a .pdf is, Aldi are only allowing for the fact that some people are just … special!

  3. Michele, you’ve had IT folks ask what a .pdf is. So Aldi is being helpful and allowing for the fact that some people are a bit…. special!

  4. Tesco’s version of Weetabix has a warning about containing wheat, even though it’s called something like: “Tesco Wheat Biscuts. Made from 100% pure wheat.”

  5. I have to agree with Laura on this.
    Anything that helps not getting sued by so called “dumb” people it’s worth a large sign like that.

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