For a number of reasons I get sent quite a few press releases. Most, but not all, of them are technology related. Unfortunately a LOT of PR agencies assume that recipients of their press releases actually care. I suspect most don't. Unless you're a really popular brand with a zealous following (think Apple) I suspect your press release is not going to be … [Read more...] about Your Press Release Sucks
promotion
Local Knowledge Is Key
If you're going to spend money registering domains in target countries and doing targetted pay per click campaigns you should also take the time to do some basic market research. And no, I don't mean pure figures - I mean cultural stuff.Jonathan Brazil spotted a really silly mistake this morning:If you go to the hassle of buying a .ie and sponsored Google links for Irish … [Read more...] about Local Knowledge Is Key
IE Price Slash
We've dropped the price on IE domains for the month of January to €19.95 / year ex-vatFind out more here … [Read more...] about IE Price Slash
How Not To Get A Favourable Mention On A Blog
Anyone who randomly sends forwards me .doc press releases without even making an effort to personalise the email stands zero chance of getting a favourable mention from me ever.It's not terribly hard to use some mailing software to send out press releases.Why do people presume that everyone uses Word?How hard would it be to actually address an email to me personally? Is that … [Read more...] about How Not To Get A Favourable Mention On A Blog
Irish SEO – Where to Submit Your Site
If people don't know about your website they can't visit it. Simple fact. Of course there are mountains of content written on how best to optimise your website for search engines etc., but it cannot hurt to spend a couple of hours manually submitting your site to search engines and directories. Some people will whine about non-Pr passing links ie. sites using redirectors … [Read more...] about Irish SEO – Where to Submit Your Site