It looks like Amazon is jumping on the Green bandwagon as well...I don't blame them. If I could push the "green" aspects of our new hosting solution more and it led to sales I would without hesitation. Related articles by ZemantaCan CrusherThe green gaugeSurvey: Are You Tired of "Going Green"? … [Read more...] about Amazon Cashing In On Green
marketing
Dell Marketing – Inventing Domain Names!
Image via WikipediaI always applaud inventive and innovative marketing techniques. I think they're great.But when the marketing department of a multinational starts inventing domain names you have to wonder what they're at!Chris from Sensorpro spotted a Dell advert publicising dell.co.ie I suspect someone got Ireland and the UK confused, as we don't have a co.ie extension!In … [Read more...] about Dell Marketing – Inventing Domain Names!
How Not To Get A Favourable Mention On A Blog
Anyone who randomly sends forwards me .doc press releases without even making an effort to personalise the email stands zero chance of getting a favourable mention from me ever.It's not terribly hard to use some mailing software to send out press releases.Why do people presume that everyone uses Word?How hard would it be to actually address an email to me personally? Is that … [Read more...] about How Not To Get A Favourable Mention On A Blog
More Dumb Irish Spammers – itext.ie
Don't you just love dumb spammers?itext.ie seem to fit neatly into that group.Their bulk unsolicited email this afternoon checks all the boxes for spam of the worst kind.spammy subject line - checkhtml email with bad use of colour - checkzero personalisation - check no unsubscribe options - checkno explanation of why email sent - checknon-compliance with EU directives on email … [Read more...] about More Dumb Irish Spammers – itext.ie
When is accreditation meaningless?
One of the things that annoys me with marketing is the abuse of language. In some instances, however, I can understand why they have done it.If you take a word that is normally associated with a particular type of situation and conditions and juxtapose it "correctly", you can achieve a very subtle goal - value where there is none.The usage of the word "accreditation" is a good … [Read more...] about When is accreditation meaningless?