SEO Gone Wrong – XtraVision Need Help

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It's a Saturday evening, so I'm pondering what to do. Should I rent a DVD, watch one I already own or try to find something worth watching on the TV?

My first port of call is the Xtra Vision website. Of course I can't remember what the web address is and neither can Google!

A search for "xtravision" or "xtra vision" takes me to a number of sites, including this one, but I have to find the actual site by going via whoisireland.

While Xtra Vision may not rely on online sales, I'm probably not the only punter in the country who can't remember offhand what DVDs are released when, so checking their site seems like an obvious starting point.

Of course the other funny thing is that they obviously haven't bothered protecting their IP online.

A quick search for them gives me adds for their competition (click to enlarge):


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4 Responses to SEO Gone Wrong – XtraVision Need Help

  1. Richard September 1, 2007 at 8:19 pm #

    TBH if they cant rank for their own name with only 24k results they either don’t have a site or they got up to no good somewhere along the way and have been penalised. Not even the ultimate in incompetence could get those results.

  2. Michele Neylon September 2, 2007 at 1:45 am #

    God only knows what they’re playing at.
    I suppose the complete lack of sane markup might have something to do with it.
    All the pages have the same title tag from what I can see and it’s not even a very useful one!

  3. Brionglóid September 10, 2007 at 5:49 pm #

    Ain’t that hilarious.
    I was just doing exactly what you done, looking up for the latest videos to see what’s out and I came across this post.
    I also came across the one where you’re bemoaning their latest pricehike.
    Interesting to note on a Yahoo search they’re top of the pile but on MSN they’re only third.
    Their page is full of errors, but no more than other sites. It just goes to show, though, how different Google’s ranking system works.
    Still, I reckon we should give them a charitable link just to see if we can boost their pagerank beyond zero so here goes, <a href = “http://www.xtra…”
    …What’s that you say? €5.50? Even if it’s a cheesy Kung Fu movie from the 70s that nobody but me and two mates have ever heard of? Wow, that is pretty steep.
    And yet they want to stop people downloading movies for free? Yeah I really can see that happening.

  4. Michele Neylon September 10, 2007 at 7:29 pm #

    Their management has been very outspoken on the entire downloads / imports issues, but of course they haven’t done anything to improve their pricing. It’s working out better for me to pre-order new releases from the US than it is to wait and rent them.

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