Pricing Stupidity

This is more of a rant than anything else..

While the US dollar and the Euro might be close in value from time to time they aren’t the same currency.

1 US dollar is worth less than 1 Euro.

However there are software vendors out there that think it’s “acceptable” to charge the same to both their European customers as they do their US based ones – simply changing the currency symbol, but not the figure.
So a European company gets charged €10 while their US counterpart only pays $10 for the same product!

And people wonder why European companies have difficulties competing on price!

*sigh*

By Michele Neylon

Michele is founder and CEO of Irish hosting provider and domain name registrar Blacknight.

One comment

  1. It’s the same with the Apple website – if you wish to purchase an adapter on Apple’s US site VS the Apple’s IE site – they are the same pricing just with a different currency symbol.

Leave a comment

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Exit mobile version