Junk

I was wandering around Xtravision the other day and was amazed by the amount of crap on the shelves.
Has the world gone mad? Hulk seems to be treated as if it were a film of merit, whereas in reality it is pure unadulterated crap.
The issue is one of choice versus economics. On the one hand it is obvious that a company such as Xtravision is not a charity, and that as a result it wished to maximise its profits, however it is perhaps the methodology that is at fault.