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Michele Neylon :: Pensieri

Michele Neylon :: Pensieri

Technology, Marketing, Domains, Thoughts

Google Ads and Trademarks

December 3, 2006 by Michele Neylon 4 Comments

Google has got itself into hot water several times over the past few months. Its self-service pay per click advertising system, adwords, was hit with a number of legal actions due to trademark issues. Basically competitors were placing bids on keywords and phrases related to products and / or services from rivals.
I’ve seen this happen in the Irish hosting market as well.
As several of our competitors were running pay per click ad campaigns targetting certain key phrases I decided to lodge a complaint with Google through their official trademark complaint office.
Although it took them several months to deal with my complaint it was upheld and the rivals’ ad campaigns have now been stopped πŸ™‚

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Filed Under: adwords

Michele is founder and CEO of Irish hosting provider and domain name registrar Blacknight. Read More…

Reader Interactions

Comments

  1. David Doran says

    December 3, 2006 at 9:03 pm

    Good to see it turned out well.
    On a side note do you think 109 queries on this page is MAD?

  2. michele says

    December 3, 2006 at 10:43 pm

    Maybe πŸ™‚
    But I’m not running this on a shared server, so it’s not really a problem πŸ™‚

  3. David Doran says

    December 3, 2006 at 11:02 pm

    Ah, so if I buy 2 dedicated servers from you can I have them request information off each other? Pointless I know but it’s because you can. πŸ˜‰

  4. michele says

    December 3, 2006 at 11:06 pm

    David
    Depending on what you were doing it might not be pointless πŸ™‚
    Michele

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