Domains vs Clients

I’ve been following the marketing antics of some of our industry competitors closely.
Some marketing ploys are quite interesting and in some cases even innovative, however there are some techniques that I find almost laughable
A particular competitor seems to be having serious issues with their maths or maybe their comprehension of the English language.. To be honest, I’m not 100% sure.
According to this particular company they have X thousand clients, however any statistics that I have seen would show that they do not have anything close to that number of clients, while they may host DNS for that number of domains.
So why are they inflating their figures?

By Michele Neylon

Michele is founder and CEO of Irish hosting provider and domain name registrar Blacknight.

6 comments

  1. Hi Michele,
    Yes, in fact there’s a certain day not too long ago when there was a large drop in domains which would tend to suggest a bit of tom foolery going on with the figures.
    I believe McDowell is introducing a special Gardai Force to deal with such offences.

  2. The figures in general are pretty accurate based on http://www.webhosting.info and jmcc’s stats and are plain and there for anyone to see. Changing nameservers obviously has an effect, and it’s impossible to see domains not on the companies NS (but hosted with them) as well as domains sold by the company but not hosted with them at all 🙂
    In truth, no one ever really knows, other than the company’s themselves 🙂

  3. You can’t, but who’s to say, for example, Novara, don’t have 10k clients? No one really knows?

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