If you're going to spend money on PPC advertising you really need to make sure that your website is working for you:The site I decided to check obviously won't deliver anything for me:What a waste of advertising spend!And of course this isn't an isolated incident - if you spend enough time looking for products and services online you will find hundreds of these scenarios! … [Read more...] about Adwords Fail
marketing
Cross Browser Testing Makes Sense
Trying to get sites to display identically across multiple browsers and multiple operating systems is awkward. This site probably doesn't display particularly well on all browsers, but I'm not a professional web designer / developer, so you'll have to excuse me. It's also not a corporate / business website trying to sell products or services to the public.Screenclick, however, … [Read more...] about Cross Browser Testing Makes Sense
Buzzwords Are Go In Sunday Business Post
I wasn't overly impressed with the article in this Sunday's edition of Computers in Business which harped on about yet another death knell for blogs.You can read my reaction over on the company blog … [Read more...] about Buzzwords Are Go In Sunday Business Post
Using And Abusing Social Media (a little)
First there was Jaiku, then there was twitter (and again)...Now I've setup a Blacknight thing on Facebook...If you're on Facebook then why not join us - I'll probably push out a few "special" promotions to our facebook fans in the coming weeks, but I want to get at least 100 fans on there before I consider it (setting goals makes it easier in some ways ....)And if anyone who … [Read more...] about Using And Abusing Social Media (a little)
Godin Gets To The Point
I've been a fan of Seth Godin's writings for quite some time, so I was delighted when my copy of The Big Red Fez arrived a couple of days ago.In common with some of Godin's other books, The Big Red Fez is not a hefty volume with tiny print. It's just over 100 pages long, but every second page is a screenshot of a website or email, so it's actually a mere 50 pages in total. But … [Read more...] about Godin Gets To The Point