BT Ireland Sucks – Legal Challenge

Adam Beecher is in the news this weekend.
I was flicking through the main part of the Sunday Business Post when a headline caught my eye
It transpires that BT’s legal department are taking action against Adam due to his domain btireland-sucks.com
The funny thing is most of us knew about the domain since shortly after it was registered. I refer to it as a domain, as there was very little content. One sentence:

Now that he’s being threatened legally he’s added quite a bit more content.
Whether Beecher has any rights to the domain or not is now irrelevant.
By threatening him with legal action over the domain name they are drawing attention to themselves and it is not the kind of attention any company involved in the ISP / Telco business, particularly in Ireland, could do with.
An overreaction on BT’s part?
I would think so and I would also imagine that it will turn out to be a very expensive mistake on their behalf.