The Amazon UK affiliate program now offers “Self-Optimising Links” – I’m not sure who comes up with these abuses of the English language, but the concept behind it is quite attractive:
With Self-Optimising Links, associates can now automatically display the products and content that best match their websites.
The links themselves come in a variety of sizes and offer a number of customisation options so that you can get them to fit into your site’s style.
The only thing that isn’t clear immediately is whether or not this form of contextual advertising would breach the Adsense terms of service. In some regards I could see it causing issues, whereas in others I don’t see as much of a conflict.
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