What’s up with Irish newspapers?

I was brought up in a household where newspapers were bought and read regularly. Nowadays I usually buy at least one Sunday newspaper, while I read a certain amount of news online.
Whenever there is a big news story you can expect bloggers to reference “authorative” sources, such as newspapers, be they Irish or international. However the reverse is not true. Irish newspapers do not seem to care about the blogging community.
Earlier today I came across a post on Frank Michlick’s blog which referenced the Washington Post. The Washington Post, in turn, embeds a little box into the article:

Not only do they track which blogs are talking about the article they also encourage you to bookmark it using delicio.us
Now why can’t Irish newspapers do the same thing?
Considering that most of them sell advertising space on their sites, wouldn’t it be a good thing if they were able to generate more traffic?