There’s no such thing as bad PR

The recent billboard from Paddy Power upset some people. Whether the advertising authority were justified in their banning of the advert or not is no longer important.
Their advertising agency(beware of the site’s overuse of Flash etc) and Paddy Power themselves couldn’t have asked for this much media attention.
According to an article in today’s Sunday Business Post the online betting company decided to replace the “controversial” adverts with a simple overlay stating:
“There’s a place for fun and games. Apparently this isn’t it”
Controversy can sell.
EDIT: If you try to browse the paddypowerplc site don’t be surprised if it doesn’t work. Whoever “developed” it never bothered testing it on browsers other than IE