Technorati emailed me to let me know about a new newsletter that they are launching that:
will be your weekly update of what’s happening on the web, right now. We’ll pipe you headlines from the blogosphere, photos from our members, tips and tricks for our publishers, and guides for our users.
For a service that is based off RSS launching a static newsletter sounds a bit odd. Maybe they read that newsletter subscribers are more likely to click on links?
Michele
RSS certainly has it’s place like on my Google homepage or reader but do I want my subscriptions from my 20+ other newsletters there? No, it’s too much clutter so I’ll have that in my inbox thanks. So there’s room for both.
Blogger and Podcaster Conn Ó Muíneacháin is now also doing a Newsletter as well as RSS. Conn recently broke new ground with his new radio series on social networking “as gaeilge”. More here: http://url.ie/25v
Chris
Chris
Technoratiphiles are more likely to use RSS than other users which is why it struck me as a bit odd..
I know about Conn’s thing as we are sponsoring it, though I didn’t realise he was using your service to send mail
Michele
Maybe they are trying to broaden their audience from the very small number who understand RSS. Email offers much bigger growth potential in the short term then RSS.
Maybe they are trying to broaden their audience from the very small number who understand RSS. Email offers much bigger growth potential in the short term then RSS.
Have to agreen with Alan – RSS penetration is still very low. Technorati are probably trying to get to a broader audience through newsletters from where they can then educate people as to the benefits of RSS.
It would be nice if Technorati would update the details about my blog. But I am beginng to wonder if this launch of so many new features is like the launch of liferafts.
It does run contrary to the whole ethos of the blogosphere in that the blogosphere is pull rather than push. People choose what they want to read. This move by Technorati seems to want to turn that on its head. I don’t have time to read the latest wibblings of some airhead who thinks they are the next Hemmingway. When I use tools like Technorati, it is to make life simpler rather than more complex. A true newsletter about the blogosphere would have to customised in a multitude of different ways for each reader. But, in a cynical frame of mind, I think that Technorati might be trying to monetize everything it has. And its e-mail list would be an easy target for advertising.
John – I was thinking along the same lines (see my last sentence!)
Alan / Lar – So if RSS penetration is so low why would anyone end up on Technorati’s site long enough to subscribe to the newsletter?
I suppose like John mentioned, it’s a liferaft thing, they need to dramatically increase the number of users/subscribers and they’re not sure how
I dont know. How do people end up on the Technorati site. I think i have only ever visited once.
I dont know. How do people end up on the Technorati site. I think i have only ever visited once.
Maybe they are trying to broaden their audience from the very small number who understand RSS. Email offers much bigger growth potential in the short term then RSS.