I got my order from Despair.com earlier this morning.The tshirts come individually bagged, so it would be very easy to give one away as a gift.The invoice, however, is a work of art.There's a fantastic overprint in a really ugly font declaring that it was "inspected by valued employee #90125"The number for customer service is brilliant - 866-Woe-Is-Me Very cool! … [Read more...] about Attention to Detail – Despair Rock
marketing
Corgi Email Marketing Failure
I don't hide the fact that I am impressed by some marketing techniques. I also don't hide the fact that other marketers are really clueless.Today's marketing email gone wrong comes courtesy of Corgi. I bought some really nice scale cars from Corgi around Christmas and get their email newsletter regularly every Friday.Today's newsletter has plenty of calls to action, which is … [Read more...] about Corgi Email Marketing Failure
Surprise The Client – Marketing With Impact
I'm subscribed to a lot of mailing lists, bulletin boards, RSS feeds etc.,As a result I get a lot of email everyday.For an email to have impact it has to be special in some way.Warner Brothers did that today.I got an email earlier today with the subject line: "A Birthday Gift For You!". It's my birthday on Sunday, so they got that right. However the email itself wasn't yet … [Read more...] about Surprise The Client – Marketing With Impact
Blacknight Sale & Technology.ie Finally Semi-Live
Couple of quick notes....I've finally put some content on a subdomain off technology.ie. I've setup some forums there to take over from a now defunct forum I was running... Why? Well the old domain name wasn't particularly "strong" so using a more generic domain may work out better. Of course I could be completely wrong, but experiments like this are fun !On a completely … [Read more...] about Blacknight Sale & Technology.ie Finally Semi-Live
SalesOnline.ie – Worst HTML Coding Of The Week
For a number of reasons I had to look at the SalesOnline.ie site today. I would have thought they'd have got round to fixing its basic brokenness, but I was wrong.If you try to view that site in any browser you will suffer.Why?Basic HTML code hasn't been used.How hard can it be to specify which version of (X)HTML you're using?If the "designer" had even picked up a book on HTML … [Read more...] about SalesOnline.ie – Worst HTML Coding Of The Week