I've been a fan of Seth Godin's writings for quite some time, so I was delighted when my copy of The Big Red Fez arrived a couple of days ago.In common with some of Godin's other books, The Big Red Fez is not a hefty volume with tiny print. It's just over 100 pages long, but every second page is a screenshot of a website or email, so it's actually a mere 50 pages in total. But … [Read more...] about Godin Gets To The Point
marketing
More Awards Photos
You'll have to excuse me for the Net Visionary Awards overload ...Anyway here's anothere one... This time it's of the sponsors etc., with me after the presentation of the Internet Marketer award (click to enlarge image):Caption:Maeve Kneafsey, MD Elucidate and Chairperson IIA; Michele Neylon Winner ofInternet Marketer; Brendan Fay, Headline Sponsor Enterprise Ireland;Category … [Read more...] about More Awards Photos
IIA NetVisionary 2008
Since I'm still in a bit of shock after the Net Visionary Awards the other evening, I'll keep this short..On the awards themselves...I am amazed, stunned and humbled that I actually won two awards on the night. I'm always delighted to be shortlisted for awards, but since I'd never actually won any winning two blew me away.Being nominated for the Internet Marketer award came as … [Read more...] about IIA NetVisionary 2008
More Inane Junk From IEDR
Either the IEDR believes its own PR or the PR company it uses are clueless.I'm not sure which one it is.In any case they've pushed out yet another one of those "look at how wonderful we are" type press releases. You know the type. A few facts padded by loads of waffle with pretty much no substance.Read about it over on my domain blog.And while talking about the IEDR Tom was … [Read more...] about More Inane Junk From IEDR
Apple iPhone Ad Banned in UK
Apple's marketing team have always like to upsell the virtues of their products, which is only to be expected. What may have come as a surprise to them was when one of their adverts was banned by the UK advertising watchdog for making misleading claims.Full story on the Guardian site … [Read more...] about Apple iPhone Ad Banned in UK