Oracle Spam, originally uploaded by blacknight. While I doubt this is Oracle's normal policy, they really do need to teach their staff how to market properly. Using email to help promote sales is a good idea, but the way that this is being done is incredibly bad and damages email marketing in general. So far today I have received 5 separate copies of an Oracle "offer" on my … [Read more...] about Oracle Ireland Spamming Everyone. How NOT To Use Email Marketing
email marketing
Corgi Email Marketing Failure
I don't hide the fact that I am impressed by some marketing techniques. I also don't hide the fact that other marketers are really clueless.Today's marketing email gone wrong comes courtesy of Corgi. I bought some really nice scale cars from Corgi around Christmas and get their email newsletter regularly every Friday.Today's newsletter has plenty of calls to action, which is … [Read more...] about Corgi Email Marketing Failure
Email Standards Compliance Yahoo Good – Google Bad
It seems that Yahoo is going to make an effort to comply with standards for their webmail service, which is excellent news.Of course in typical "we know better" fashion it sounds like Google is ignoring standards yet again. Of course they still hide the source IPs as well ...If you just send plain text email then none of this will probably matter that much to you, but once you … [Read more...] about Email Standards Compliance Yahoo Good – Google Bad
Golden Spammers – Fined For Spamming
In the runup to the Golden Spiders earlier this year I noticed several complaints about their mailing lists.Both Peter and Mary Rose complained of having issues getting off the list despite several attempts.Now it transpires that Mary Rose has not only reported the issue to the data privacy commissioner, but that the commissioner has ruled in her favour and Golden Spiders / … [Read more...] about Golden Spammers – Fined For Spamming
Irish Computer Society Don’t Know How To Use Email
I've been subscribed to some of the Irish Computer Society's newsletters for some time, though I am not a member.Some weeks ago they sent out a newsletter without a subject line, which would have struck me as slightly odd, but when it came from ICS it struck me as incompetent. I contacted them about it, naturally, however they obviously still haven't learnt how to send out … [Read more...] about Irish Computer Society Don’t Know How To Use Email