If you're going to spend money on PPC advertising you really need to make sure that your website is working for you:The site I decided to check obviously won't deliver anything for me:What a waste of advertising spend!And of course this isn't an isolated incident - if you spend enough time looking for products and services online you will find hundreds of these scenarios! … [Read more...] about Adwords Fail
Business
Innovation Isn’t Always A Good Idea
The guys in Despair.com keep on coming up with fantastic concepts.This one is simple, yet brilliant: … [Read more...] about Innovation Isn’t Always A Good Idea
Pet Hates – Being Ignored In Shops
Sales assistants in shops seem to fall into two broad categories.They're either incredibly pushy ie. as soon as you walk in the door and before you've even had a chance to look at anything they're right beside you trying to "help" you.Or you have the complete opposite extreme that ignores you entirely. You know the type, they're too "busy" chatting with other staff to bother … [Read more...] about Pet Hates – Being Ignored In Shops
Pet Hates – Emails With No Subject
Maybe some people only get a couple of emails a day... I know I don't.If you don't put a subject to your email I cannot know what it's about without opening it.This wastes my time and yours.A meaningful subject line means that I can prioritise the email, find it later or simply pass it onto the correct person.How hard can it be?Seriously … [Read more...] about Pet Hates – Emails With No Subject
SFA Are Out of Touch With Reality
Ireland's small business association, the SFA (bad choice of acronym!) are trying to grab headlines at the moment with their latest madcap idea. The SFA's Patricia Callan was on morning radio today advocating that Ireland's minimum wage should be slashed by 1 euro.Why?Seemingly doing this would somehow "save the economy".So who exactly is paying a minimum wage anyway?Who is on … [Read more...] about SFA Are Out of Touch With Reality