Richard spotted that Google Local has expanded to include Ireland.For any company that has a physical shopfront / presence it's a nice little feature, though I'm not sure how well it will work for companies that operate almost entirely online. When I was in the US a few weeks ago I found that most of the larger retailers had made the most of their listings, so you could easily … [Read more...] about Google Local Comes To Ireland
advertising
Honest Marketing Works – and Can Be Amusing!
Big multinational companies run marketing campaigns that affect popular culture.It doesn't matter whether the captions or catchy songs are telling the truth or not. It doesn't matter if the marketing message is cliched or based on out of date stereotypes or old technology.George gave me a link to this really cool and amusing Kodak video. It's a breath of fresh air!Enjoy! … [Read more...] about Honest Marketing Works – and Can Be Amusing!
Musical Gorilla?
I don't like Cadbury's chocolate that much, apart from Wispas, but their latest tv advert is very good: [youtube]TnzFRV1LwIo[/youtube] … [Read more...] about Musical Gorilla?
Should we switch to a .com?
For the last few years we've been using a .ie domain to promote our business. Since we are now looking at overseas markets a bit more actively we've started using the .euWe didn't have the .com until yesterday....So now that we have the .com I'm left in a bit of a quandryShould we market based on the .eu or the .com? … [Read more...] about Should we switch to a .com?
Open Ads 2.4 Released
Open Ads 2.4 was released a few days ago.Open Ads, which was previously called PhpAdsNew, is probably the most popular open source adserver available. I've been using it for years, though I've probably only used a fraction of its features.I've decided to start using it to serve ads on some of the blogs I run (I'm already using it to run ads on other sites).Why?Ease of use … [Read more...] about Open Ads 2.4 Released