Google launched its site targetting service for adwords 10 days ago, so how well is it working? Is it having a tangible impact? Web marketing has the distinct advantage over print media in that you can track a campaign's effectiveness with a high degree of accuracy. Banner displays > visitor clicks > visitor buys (or not) Even before the advent of advanced web log analysers and … [Read more...] about Google Site Targetting – the first ten days
Plain English vs. verbose junk
Every day I read marketing material from other companies. What never ceases to amaze me is the total lack of content in some of their blurbs. Regardless of what they are trying to sell you, whether it is a service or a tangible product they seem to think that "more is better", ie. if you can say it 10 words then it will probably sound even better in 30 words or more. Shove in a … [Read more...] about Plain English vs. verbose junk
SPF alla Microsoft – sender ID
There has been a lot of commotion in technical circles in the past week following on Microsoft's announcement that it was implementing Sender ID for hotmail. Microsoft's original plans for sender ID seemed to be quashed when the Open Source community, most notably the Apache Software Foundation, made it clear that they did not support Microsoft's implementation. The original MS … [Read more...] about SPF alla Microsoft – sender ID
IE Deleted List revisited
A couple of months ago the IEDR released a list of deleted domains. So how is the "after market" faring? Are the domains being "snapped up" as quickly as their availability is made known? It's hard to say unless you check the list on a regular basis, however it does seem to be turning up some gems. The list today, for example, included gems such … [Read more...] about IE Deleted List revisited
Adwords & Adsense – CPM changes?
So Google launched site targetting a few days ago. I have both an adwords and an adsense account with Google, or more precisely, the company has one of each and I have an adsense account as well :) From an advertiser's perspective I would have thought that selecting a range of sites would have led to impressions clocking up, but I was obviously wrong. With the standard adwords … [Read more...] about Adwords & Adsense – CPM changes?