Statistics can be a funny thing. Depending on how you interpret them you can use or abuse them to either make a point or disprove an argument. When the statistics contain information on spending trends then you can be sure that marketing types' ears will prick up: "He said money?" A new survey published by ComScore will probably get its fair share of attention from the media … [Read more...] about Blog Visitors spend more?
Increasing Your Click rate? Don’t fall foul of Google
In recent weeks there has been a lot of excitement among Adsense publishers who had discovered that placing images above their adsense ads was increasing clickthroughs. From Google's point of view more clicks should equal more revenue, however it seems that Google is not entirely happy about this. If the images are placed in such a way as to give the impression that they are … [Read more...] about Increasing Your Click rate? Don’t fall foul of Google
Maximising Adsense – no more PSAs
Have you seen the PSAs that Google push out when there are no relevant ads? If Google cannot match ads to your site's content you end up displaying non-paying Public Service Ads. Eric Giguere points out a new service that is designed specifically to fill those gaps: AlternateURL.com which introduces its benefits as: Most online ad programs, including Google, will sometimes show … [Read more...] about Maximising Adsense – no more PSAs
Irish Rail
Irish Rail is the national railway for Ireland. Their website should reflect that. … [Read more...] about Irish Rail
Bribery?
Tom:"Blog posts for sale II":http://www.tomrafteryit.net/blog-posts-for-sale-ii/ seems to have picked up on one word that I used in my earlier post and is ignoring the rest of what I was saying. I mentioned the word "bribe" and he seems to have misinterpreted me entirely: So what Michele is saying is that bribery for a review is alright but bribery for a positive review is not. … [Read more...] about Bribery?