Ryanair any other companies use comparative advertising campaigns to show the publich how much money they can save by choosing to use their services. You may not like the tactic, but it has logic. Company A is cheaper than its rival, Company B. Company A points out that it is offering a comparable service/product and at a saving on the price offered by Company A. Now how would … [Read more...] about Comparative Pricing – When It Doesn’t Make Sense
Software mirroring – some guidelines
Colm MacCárthaigh's blog has a very interesting entry this evening on running software mirrors. He's involved with HEANET, so he knows what he's talking about … [Read more...] about Software mirroring – some guidelines
Rip Off Ireland – Jumping on the Bandwagon
It's been quite amusing to follow some of the "backlash" from Eddie Hobbs' TV series. Hobbs raised some very valid points and has generated a lot of public and media attention in the "aftermath" of his series' airing on RTE … [Read more...] about Rip Off Ireland – Jumping on the Bandwagon
WHIR Goes Digital – Shows up newspapers
Media, be it online or offline, should be accessible if readership and advertisers are to be maintained. Unfortunately some online media ventures are badly thought out and alienate portions of their readership by insisting on platform specific software and plugins. If a Mac user wants to read your publication why would you tell them to use Windows? The WHIR is one of the better … [Read more...] about WHIR Goes Digital – Shows up newspapers
E-voting Back on the Agenda
Electronic voting has been mentioned a few times in the media over the last few weeks. The Irish government has awarded a tender, with an estimated value of EUR119k, to UK company QinetiQ Limited … [Read more...] about E-voting Back on the Agenda