The Amazon UK affiliate program now offers "Self-Optimising Links" - I'm not sure who comes up with these abuses of the English language, but the concept behind it is quite attractive: With Self-Optimising Links, associates can now automatically display the products and content that best match their websites. The links themselves come in a variety of sizes and offer a number of … [Read more...] about Amazon Gets Contextual
How To Win International Friends – O’Reilly Saga Continues
O'Reilly publish some really good technical books, but that does not give them any divine rights. Their latest "clarification" on the it@cork debacle that I mentioned earlier is really not helping matters: We're not claiming exclusive use of "Web 2.0" in all contexts. Our service mark applies only to "Web 2.0" when used in the *title* of "live events" such as conferences and … [Read more...] about How To Win International Friends – O’Reilly Saga Continues
O’Reilly – Ireland is not part of the US
I am rather amused and mildly shocked by O'Reilly's threats against IT @ Cork (of which we are members). Of course they are now back peddling madly, but I still think it's incredibly heavy handed and ill advised. Unless the trademark was registered in the EU it would have no bearing on Ireland anyway, so I would love to know what they had applied for. … [Read more...] about O’Reilly – Ireland is not part of the US
Google’s Business Model / Theory – IIA Conference 2006
John Herlihy is currently giving a talk on Google's business model and its view of the world. Some of the key points he's raised so far is the concept of user-centric emphasis, which sounds very web 2.0. He's been talking about the international element of the web and the internet related protocols and services such as VOIP (Skype was mentioned earlier this morning). The … [Read more...] about Google’s Business Model / Theory – IIA Conference 2006
Cool Gizmos at the IIA Conference
Realex payments have truly embraced the concept of the unique marketing idea. Every delegate has been given a "credit card" which has a unique code. Later during the day Colm Lyon, who also happens to be Chairman of the IIA will be revealing what we can do with them. Our marketing gimmicks pale by comparison :) However we do have a very attractive banner, designed by the … [Read more...] about Cool Gizmos at the IIA Conference